Cookies Policy
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They help websites function correctly, improve performance, remember preferences, and provide insights into how visitors interact with the site. We also use similar technologies such as pixels, tags, and scripts for comparable purposes.
2. How We Use Cookies
We use cookies for the following purposes:
- Strictly necessary cookies – required for the operation of our website
- Analytics and performance cookies – to understand how visitors use our website
- Optimisation and experimentation cookies – to test features, layouts, and content
- Personalisation cookies – to improve user experience
3. Consent and Regional Requirements
The way cookies are deployed depends on the laws applicable in your country or region.
- In regions where consent is required by law (such as the United Kingdom and the European Union), non-essential cookies are only activated after you provide explicit consent via our cookie consent banner.
- In regions where consent is not legally required (such as Australia), certain analytics and optimisation cookies may be enabled by default in accordance with applicable privacy laws.
Regardless of your location, you can manage or disable cookies through your browser settings at any time.
4. Analytics, Optimisation & Experimentation Cookies
We use third-party tools such as VWO (Visual Website Optimizer) to:
- Conduct A/B testing and experimentation
- Analyse website usage and performance
- Generate heatmaps
- Record anonymised user sessions
These cookies collect information such as pages visited, clicks, scroll behaviour, session duration, device type, browser information, and anonymised identifiers used to assign visitors to test variations. They do not intentionally collect sensitive personal information.
Where required by law, these cookies are activated only after consent is obtained. In other regions, they may be enabled based on our legitimate interests in improving website performance and user experience.
5. Managing Cookies
You can control cookies by:
- Adjusting your browser settings to block or delete cookies
- Enabling “Do Not Track” or similar privacy signals where supported
Please note that disabling certain cookies may impact website functionality.
6. Third-Party Cookies
Some cookies are placed by third-party service providers that assist us with analytics, optimisation, or performance measurement. These providers process data in accordance with their own privacy policies.
For more information about how VWO handles data, please refer to their privacy policy.
Contact Us
If you have any questions about this Cookies Policy, You can contact us:
- By email: hello@simify.com