Privacy policy

Last updated: January 14, 2026

We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with our website.

1. Introduction

We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit or interact with our website.

2. Information We Collect

We may collect the following types of information:

  • Contact information (such as name and email address)
  • Transaction and order details
  • Device and browser information
  • Website usage and interaction data
  • Anonymised identifiers for analytics and testing purposes

3. How We Use Your Information

We use personal information to:

  • Provide and deliver our products and services
  • Process payments and transactions
  • Communicate with customers
  • Improve website performance and usability
  • Conduct analytics, testing, and optimisation
  • Comply with legal obligations

4. Website Analytics, Optimisation & Testing

We use third-party tools, including VWO (Visual Website Optimizer), to analyse how visitors interact with our website and to improve user experience. These tools help us:

  • Run A/B tests and experiments
  • Analyse user behaviour and performance trends
  • Generate heatmaps
  • Review anonymised session recordings

The information collected may include pages viewed, interactions, session duration, device type, browser data, and anonymised behavioural insights. This information does not intentionally include sensitive personal information.

5. Legal Basis for Processing

We process personal information only where we have a lawful basis to do so. Depending on your location and applicable laws, this may include:

  • Consent, where required (such as in the UK and EU)
  • Legitimate interests, such as improving our website, products, and services
  • Performance of a contract, such as fulfilling an order
  • Compliance with legal obligations

Where consent is required by law, analytics and optimisation tools are only activated after consent is obtained via our cookie consent mechanism. In other regions, such processing may occur based on legitimate interests in accordance with applicable privacy laws.

6. International Visitors

Our website is accessible globally, and privacy laws vary by jurisdiction. We apply privacy and consent practices designed to comply with applicable laws based on the visitor’s location at the time of access.

7. Data Sharing & Third Parties

We may share personal information with trusted third-party service providers who assist us in operating our website, conducting analytics, processing payments, or delivering services. These providers are authorised to use personal information only as necessary to provide services to us and are subject to confidentiality and data protection obligations.

8. Your Rights & Choices

Depending on your location, you may have rights to:

  • Access your personal information
  • Request correction or deletion
  • Withdraw consent where processing is based on consent
  • Object to certain processing activities

You may also opt out of analytics and tracking by adjusting browser settings or using available opt-out mechanisms.

9. Data Security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure.

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, or legal requirements. Updated versions will be published on this page.